Posted Date: 11/01/2019
Views: 0
  0 Review(s)

Important Three Techniques of Data Mining

Data mining, also known as Knowledge Discovery in Data (KDD) is about hunting large stores of data to unearth patterns and modes that go beyond simple analysis. This, however, is not a one-stop solution but a multi-step process and accomplished in various stages. 

Let us examine some data mining methods in brief. According to Top Data Mining Companies, most of the organizations combine two or more data mining methods together to form a relevant process that meets their business needs.

Association Rule Learning

Association rule learning authorizes the detection of interesting relations (interdependencies) between different variables in large databases. Association rule learning unearths hidden patterns in the data that can be utilized to recognize variables within the data and the co-occurrences of different variables that appear with the greatest prevalence.

Association rule learning is often utilized in the retail industry to hunt patterns in point-of-sales data. These patterns can be utilized when suggesting new products to others based on what others have bought before or based on which products are bought together. If this is done accurately, it can guide organisations enhance their conversion rate.


This data mining technique differs since it is based on machine learning and utilizes mathematical techniques such as Linear programming, Decision trees, Neural network. In classification, companies try to develop software that can grasp how to categorize the data items into groups. For example, a company can describe a classification in the application that “given all records of candidates who provided to resign from the company, forecast the number of individuals who are likely to resign from the company in future.” Under such a situation, the company can categorize the records of employees into two groups that namely “leave” and “stay”. It can then use its data mining software to categorize the candidates into separate groups created earlier.

Clustering Analysis

Clustering analysis is the process of pinpointing data sets that are similar to each other, to comprehend the differences as well as resemblances within the data. Clusters have certain traits in common that can be utilized to revamp targeting algorithms. For instance, clusters of customers with similar buying behaviour can be aimed with similar products and services to enhance the conversation rate.

A result from a clustering analysis can be the formation of personas. Personas are fictional characters created to render the different user types within a targeted demographic, attitude and/or behaviour set that might utilize a site, brand or product in a similar way.

With data mining services, BDS Services allow businesses to make proactive, knowledge-driven decisions by obtaining knowledge about your customer behaviour towards your business offerings.

Prashant Thakur is a content writer eager to become a pro content marketer. Passionate about words, texts, and literature. Wonderer and dreamer.

Related Articles

Data mining is hunting large stores of data to find patterns and modes that go beyond simple analysis. Also, let us test some data mining methods like Association Rule Learning, Classification, etc. Data mining, also known as Knowledge Discovery in Data is about hunting large stores of data to...   More About Article
Publish On:  11/01/2019
Author:  Prashant Thakur

PAL Line Pte Ltd was established in January 2008. As a ONE STOP LOGISTICS SOLUTION PROVIDER, it takes the advantage of Singapores well developed port infrastructure and good geographical location to act as the world best transshipment hub to handle worldwide shipment to and from Singapore. ...   More About Article
Publish On:  30/11/2018
Author:  palline

Global Ion Exchange Resins Market by Type Cation Exchange Resins, Anion Exchange Resins, Chelating Resins, Raw Material Polystyrene Copolymer, Cross Linked Polystyrene, Matrix Structure Porous Beads, Gel, End Use Industry Water Treatment, Metallurgy, Region Till 2023, Ion exchange resins are the ...   More About Article
Publish On:  15/11/2018
Author:  Pradeep

Pulse Flours Market Information by Type Bean, Chickpea, Lentil, Pea and others, Application Beverages, Bakery Products, Savory Snacks, Meat Products and others, Distribution Channel Store Based and Non Store Based and Region Forecast till 2023, Pulse flours are powdered material, which are prepare...   More About Article
Publish On:  12/11/2018
Author:  Pradeep

According to the US Stars and Stripes website reported on July 25, US Air Force Minister Heather Wilson said on the 25th that the US military will work together to promote the development of ultra-high-speed weapons....   More About Article
Publish On:  28/07/2018
Author:  Vikas Gupta

User Comments

No Comments Available

Post Your Comments

You Have To Login Before Commenting